I’ve spent the last three days attending the Games For Change festival in NYC. With keynotes by Jesse Schell, Jane McGonigal, and Nolan Bushnell (founder of Atari and Chuck E. Cheese, among others), it was a really interesting mix of game design, activism, and inspiration. Much of the content over the three days was fascinating,… Continue reading »
Mar
26
Reasons People Will Pay
On Friday, I attended a workshop hosted by Vancouver’s Merging Media called Access 360: Increasing ROI through Social Media and Gamification, with Rochelle Grayson and Scott Dodson. It was quite a valuable workshop that went far beyond the usual fluff about social media marketing and gamification and into real metrics, economics, game design theory, and… Continue reading »
Mar
06
Blueprint for a Transmedia Classroom
On Saturday I was at DIY Days in New York, an event organized by Lance Weiler’s Workbook Project as a gathering of creatives. I was honoured to sit on a panel with Laura Fleming and my Time Tribe partner Karen Wehner on using transmedia in education and for children. Education has always been an area… Continue reading »
Sep
21
Coming Soon to a Phone Near You
At last week’s guest speaker event with Brent Friedman, one of the major ideas he proposed was that the future of media consumption was going to be through the mobile device — phone or tablet. One of the common explanation given for why transmedia storytelling is becoming such a big thing now (whether you think… Continue reading »
Sep
14
Building Audience Trust
This week I attended a talk hosted by the What’s Going On Salon in Vancouver with transmedia creator Brent Friedman. It was a great discussion on how the modern audience is a “moving target”, changing perhaps more than technology and business models are (and in fact driving the changes in technology and business models). Annalise… Continue reading »
Sep
05
Co-Creation: Scott Walker at Transmedia Vancouver
Last week, the Transmedia Vancouver Meetup had our second guest speaker. Scott Walker was kind enough to Skype in from the LA area to talk to us about value co-creation with an audience and how it relates to transmedia storytelling. Value co-creation happens when you have an audience that loves your storyworld and wants to… Continue reading »
Aug
31
Thoughts from ARGFest: An Outsider’s Perspective
[Today's post comes from my friend and colleague Devin Vibert, who composed and produced the Azrael's Stop song Elegy of the Twilight Prince, and who accompanied me to ARGFest last weekend. Not nearly as immersed in the transmedia community as I am, his thoughts on ARGFest are enlightening as those from an outsider looking into… Continue reading »
Aug
24
Thoughts from ARGFest: Avoiding the Formula
When it comes to creating transmedia stories, there’s been a lot of buzz and offered advice out there (as there tends to be with any new opportunity; we’re all social media consultants, aren’t we?), and a lot of it tries to lay out some general patterns and ideas. Build a rich storyworld that goes beyond… Continue reading »
Aug
22
Thoughts from ARGFest: Transmedia Storyteller Fandom
This past weekend, I found myself attending ARGFest-o-Con 2011, a haven of ARGers and transmedia storytellers. Those of you who follow me on twitter know this. Sorry for the spamming. I had a fantastic time, and met a lot of people I’d been wanting to meet, as well as others I didn’t know I wanted… Continue reading »
Jul
06
Animism: Zeros 2 Heroes at Transmedia Vancouver
A week ago, the Transmedia Vancouver Meetup group had its second get-together, this time with a guest speaker. Matt Toner, president of Vancouver-based transmedia company Zeros 2 Heroes, spoke to the twenty-something attendees about their transmedia project Animism. Animism was a project concept developed by Zeros 2 Heroes (a company that is primarily technology-based, but… Continue reading »






