They say, “build it and they will come.” Well whoever “they” are, are wrong. (“They” are of course the film Field of Dreams, and they were right, but that’s beside the point.) This is something I’m sure a lot of indie writers know or are discovering. The promise of building a story on social media like Twitter is that it is shareable, that your story will spread by word of mouth and go viral. Possible, yes. But not likely.