Tag Archive: business

Mar 26

Reasons People Will Pay

On Friday, I attended a workshop hosted by Vancouver’s Merging Media called Access 360: Increasing ROI through Social Media and Gamification, with Rochelle Grayson and Scott Dodson. It was quite a valuable workshop that went far beyond the usual fluff about social media marketing and gamification and into real metrics, economics, game design theory, and …

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Nov 24

The Business of Art: Brian Clark at Transmedia Vancouver (2/2)

One For Them, One for Us Back at StoryWorld, Brian Clark mentioned a business tactic that inspired a lot of us from Vancouver, and that was “one for them, one for us.” Do the projects for clients in order to make money, then use that money to help fund your own projects, to do the …

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Nov 23

The Business of Art: Brian Clark at Transmedia Vancouver (1/2)

Yesterday, Transmedia Vancouver hosted Brian Clark of GMD Studios as our guest speaker. Though piped in via a Skype connection with unsteady audio, Brian’s hour with us was chock full of great insights. Especially due to the fact that not everyone caught everything Brian said, my summary of the conversation here is going to attempt …

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Nov 16

Many Sides: a few articles

A few articles have come across my attention this week, so I thought I’d just share a few thoughts today. Brian Clark on Transmedia Business Models Likely you’ve already seen this if you follow the transmedia circles, but over on Henry Jenkins’ blog, Brian Clark does a great job of examining the business side of …

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Nov 07

Thoughts from Conferences

In the last two weeks, I attended as many transmedia conferences: Merging Media in Vancouver, and StoryWorld in San Francisco. My head is still reeling from the experience, which I can only describe as “awesome” in every sense of the word. At both events, I have to say that while many of the panels and …

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Aug 31

Thoughts from ARGFest: An Outsider’s Perspective

[Today's post comes from my friend and colleague Devin Vibert, who composed and produced the Azrael's Stop song Elegy of the Twilight Prince, and who accompanied me to ARGFest last weekend. Not nearly as immersed in the transmedia community as I am, his thoughts on ARGFest are enlightening as those from an outsider looking into …

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Aug 08

A Business Proposition

I look at the transmedia storytelling industry today, and I generally see two things: big companies like Starlight Runner and 4th Wall, who gets lots of money from big entertainment properties to make transmedia projects, and indie creators wanting to make their own cool stories and often having to do so without much potential for …

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Jul 06

Animism: Zeros 2 Heroes at Transmedia Vancouver

animism

A week ago, the Transmedia Vancouver Meetup group had its second get-together, this time with a guest speaker. Matt Toner, president of Vancouver-based transmedia company Zeros 2 Heroes, spoke to the twenty-something attendees about their transmedia project Animism. Animism was a project concept developed by Zeros 2 Heroes (a company that is primarily technology-based, but …

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May 05

Merging+Media Lab Overview, Part 2

After the Merging+Media seminar, about two dozen of us who had been selected from an application process gathered with Anita Ondine for a day-and-a-half intensive transmedia lab, delving deeper into the concepts touched upon in the seminar. Anita would discuss one topic in more depth, and give examples of transmedia projects, and then we broke …

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May 03

Merging+Media Lab Overview, Part 1

Last Thursday and Friday I had the opportunity and pleasure of attending Merging+Media‘s transmedia seminar and lab with Anita Ondine (who teaches transmedia around the world and among other things produced Lance Weiler’s Pandemic). Thursday morning was the seminar, which anyone could attend. It covered a lot of the basics of transmedia, mostly things I’d …

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