Tag Archive: hook

Oct 10

Transmedia Writing is More than Writing

If there’s one thing that strikes me about writing for transmedia stories, it’s that there’s a lot more to it than just writing. If I write a novel, I have to plan the storyline of the novel, the character arcs, themes and tone, and then put it all into flowing, beautiful words. That’s not easy. …

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Aug 01

Building Hooks: Taking a Cue from the Harry Potter Series

At the Merging+Media lab and seminar back in April, Anita Ondine talked about the need to build “hooks” into a transmedia property. This was the name she gave to those bits of story that are put in one medium that draw you to another medium, another part of the story. They’re the pieces of story …

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