On Friday, I attended a workshop hosted by Vancouver’s Merging Media called Access 360: Increasing ROI through Social Media and Gamification, with Rochelle Grayson and Scott Dodson. It was quite a valuable workshop that went far beyond the usual fluff about social media marketing and gamification and into real metrics, economics, game design theory, and… Continue reading »
Mar
26
Nov
16
Many Sides: a few articles
A few articles have come across my attention this week, so I thought I’d just share a few thoughts today. Brian Clark on Transmedia Business Models Likely you’ve already seen this if you follow the transmedia circles, but over on Henry Jenkins’ blog, Brian Clark does a great job of examining the business side of… Continue reading »
Nov
09
Future of Storytelling?
A lot of the talk around transmedia is about how it’s the “future of storytelling”, that this is the direction the entertainment industry is inevitably going, etc. I’ve said it myself, I’m sure. The thing is, I’m not sure I entirely agree with it. There’s absolutely no doubt that this is a great form of… Continue reading »
May
03
Merging+Media Lab Overview, Part 1
Last Thursday and Friday I had the opportunity and pleasure of attending Merging+Media‘s transmedia seminar and lab with Anita Ondine (who teaches transmedia around the world and among other things produced Lance Weiler’s Pandemic). Thursday morning was the seminar, which anyone could attend. It covered a lot of the basics of transmedia, mostly things I’d… Continue reading »
Mar
08
Twitter Storytelling
As we enter the second month of Azrael’s Stop, I’ve been putting a lot of thought into the use of Twitter as a storytelling platform — both on its own or as a driving platform, and as a smaller part of a transmedia story. Twitter has already been used in a lot of innovative ways… Continue reading »
Feb
01
Launching Azrael’s Stop
Azrael’s Stop, the bar where people come to die. Today marks the launch of Azrael’s Stop, Silverstring Media’s first project. The project takes the form of daily Twitter fiction, a 140-character story that is a complete story in itself — the snippet of a scene that gives the reader a sense of character, place,… Continue reading »
Jan
24
Points of entry, barriers to entry
Last week, Paul Burke tweeted: I always think one of the big probs with using twitter, facebook etc for storytelling is that if audience member misses the start of posts/tweets it pushes them ‘out’ of the experience. He raises a good point, but it’s not something restricted to social media like Facebook and Twitter, nor… Continue reading »
Nov
26
What D&D can tell us about Transmedia (Part 3)
Last time I talked about the “storyworld” of a D&D campaign, and how its necessary richness mirrors the requirements for a good transmedia property. Today I start a discussion of audience. The Audience Engagement A game of D&D is all about the relationship between the DM and the players, just as a story — especially… Continue reading »
Nov
04
Using existing technology
Last week I attended the Merging+Media conference in Vancouver, and as I wrote last time, I’m going to continue my brief look at the topics discussed therein by looking at using existing technology. Existing Technology One of the panels at Merging+Media was about new technologies and how they can be used in the world of… Continue reading »
Oct
18
The audience defines the media
This is a bit of a corollary to my last post, about audience. The TEDxTransmedia talks are on Youtube now, and at the conference, Dan Hon (one of the big players of The Beast ARG in 2001) talks about “Dare to Play”. He starts with a very good introduction of The Beast and what it… Continue reading »
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Silverstring Media Inc. is a digital media storytelling company. We create awesome original stories, and tell them by developing innovative technologies that allow our audience to experience our worlds across and beyond the traditional boundaries of media.
